The popularity of YouTube and its spin-off sites has proven the worldwide appetite for online video. The intersection of cheaply available desktop publishing software and increasing internet bandwidth has allowed an entirely new market of people to view Internet videos and streaming multimedia. With only a small initial investment and limited computer skills, savvy entrepreneurs can harness this new technology to create webcasts and online videos that add value to brands and drive customer interest to a company.
Customer Testimonials and Reference Videos - One of the best ways to use online video publishing is through the creation of video testimonials. Nearly every entrepreneur has discovered the value of customer testimonials, lending credibility to a product or service through peer recommendation, but video multiplies this effect by allowing customers to see and hear the individual giving the recommendation. By personifying happy customers, entrepreneurs make prospective clients empathize with their success, building interest in a product by making it seem more popular.
Product Demonstrations - Some products and services are too complex to be presented fully in static form. For example, it is nearly impossible to adequately explain search engine optimization services without using some form of multimedia presentation. Online video publishing allows business owners to create short demonstration videos of each of their products and services, giving customers a chance to visualize how they could benefit from the company's offering.
Training Videos - When a business begins to grow and hire new people, training is mandatory to ensure a consistently high level of customer service. Managers can use online videos to create a corporate training website where new employees can watch the proper procedures that the company uses. Retail stores, for example, can create videos that tour the various areas of the store and demonstrate stocking plans.
Get The Most Out of Your Hosting - Many businesses are already paying for premium hosting capability, much of which is designed to contend with real-time streaming video. If you're using and paying for a top-notch hosting service and aren't utilizing video webcasts, it's like ordering a steak and only eating the potato. You're wasting your bandwidth on emails when you could be catapulting your business to the next level. Check out online hosting reviews to determine the particular details of your network and how you can take advantage of its offerings.
Advertising Videos - Some of the most popular videos on YouTube are actually viral marketing campaigns, advertising videos that subtly mention a product or service alongside an element of humor or general interest. By engaging an audience with a video, a company allows the audience to become proxy marketers, spreading the brand message every time they share the video to their friends. Viral marketing does not take a great deal of money; a webcam and a few amateur actors can produce something just as compelling as a heavyweight ad agency.
Obviously there are many benefits to using online video to add energy and creativity to many aspects of business operations. Entrepreneurs need to be experts at receiving the maximum benefit with the minimum investment, and online video can pack a punch with a negligible start-up cost.